If you’re using any automated process for generating lots of low-value inbound links (such as article spinning), Google doesn’t have a way of distinguishing them from valuable links.
The key difference is between link structure and link popularity.
If a linking page has links pointing to it from other pages, it will seem as relevant as other similar pages with similar inbound link structures.
To tell whether those links are useful, valid, or meaningful in any way, it would really help Google to know how often they’re clicked.
A page that has lots of inbound links – that are never followed – is clearly not as hot (interesting, useful, relevant, valid) as one that has links that ARE clicked.
A Better Indicator of Link Value?
You could even go as far as to say that clicks (link popularity) are a BETTER indicator than inert link structure!
Of course, Google records all clicks from its own search results. But how can it tell when links are followed between sites it doesn’t control? The only way I can think of is if the target site (the one being linked to) uses Google Analytics.
If you have GA on your site, and you’re building a lot of low-value links (which are not likely to be used, just to increase your link structure) surely you’re giving Google all the information it needs to spot your strategy. It could then mark down not only the value of your inbound links, but even the trustworthiness of the sites that link to you.
However, if your links are all natural (like WDFS), generating a natural-looking pattern of clicks and visits, letting Google see this could be beneficial.
Do You Want to Give Google Your Data?
Take into account the following:
- Google is a commercial enterprise. It exists only to make profits for its shareholders.
- Google search is free, paid for by advertising. GMail is free for most people, paid for by advertising. YouTube, Docs, Calendar, Maps etc.. All the effort.
- Google puts into developing these great applications should generate profits at some point.
- Analytics is free, and has recently had a major update. If it didn’t seriously benefit the corporation in some way, it would not receive investment. How does/might Google see a return on this investment?