I’m getting increasingly fascinated with how the well-known Internet Marketers practise their craft.
In particular, I’m interested in spotting where they are genuinely delivering useful (new) information, and when they’re selling the dream of easy money. Sadly, the more closely I examine their output, the more often I find the latter.
In this short (ten-minute) video, I’m going to deconstruct an email I received recently from Ryan Deiss.
Also note how the email subject line teases at hidden knowledge: “A 15.2% lift (but we were shocked)”