If you’ve been following me recently, you’ll know I’m 100% committed to finding ways to design websites and online marketing campaigns in the most effective way.
Until recently, I used Infusionsoft to handle my mailing list, my ecommerce product sales, and also (using a third-party add-on) membership access to my online courses.
But just a few weeks ago I found a new platform that does everything I need it to do, at a fraction of the cost. So I’m ditching Infusionsoft.
Don’t get me wrong! Infusionsoft is a great product (check out a demo here)! It offers a good balance of functionality that will suit many small businesses. And, crucially, it has a powerful tagging ability that lets you segment your customers or followers down to fine detail, and that’s an ability that’s only going to get ever more important in marketing.
Until very recently, Infusionsoft was the most affordable platform on the market that…
- Let me do everything I needed to do
- With minimal additional functionality I don’t need (i.e. complexity)
- And do it quickly and easily (saving me time).
So Why Am I Dumping Infusionsoft?
The answer is simple. Some smart product developers came out with something even better — for me.
By “better” of course I mean it…
- Lets me do everything I need to do
- With practically ZERO additional functionality I don’t need (i.e. complexity)
- And took only HOURS to set up!
I heard about this new platform, I signed up for my free trial, and literally a couple of days later I had a fully-functioning, great-looking membership site online.
I realise I’m still actually IN my free trial period, and I’ve already published several hours of material, signed up my trial group of members, and even have public and private forums running, plus an affiliate system!
The new platform is called Rainmaker, and it has just been released by the guys at CopyBlogger.
So I’m not saying Infusionsoft isn’t great. It is GREAT! But it’s more than I need, and the online publishing product sector is moving so fast now, that new platforms are being released almost every week that make other products that were leading the way even last year seem slow and expensive.
Here are some details if you want them.
- Infusionsoft: Because I had all the options, I’ve been paying $458 per month for Infusionsoft (including the CustomerHub membership add-on). There was also a $2000 fee for consulting and set-up assistance, provided by one of their affiliates (which was good).
- Rainmaker: The platform costs only $95 per month, and that includes the hosting for my new site. (Although I’m paying around $45 per month for MailChimp as well.)
- So the move will save me around $300 per month.
- Both platforms make it easy to link to your payment processor, and to sell single digital products.
- Infusionsoft does not support subscription membership sites out of the box, so you need to use a third-party add-on. I used CustomerHub, which is very poor indeed.
- Rainmaker was designed from the start to be a membership platform, so it’s incredibly easy to manage, saving me a lot of time.
- I spent several hours trying to figure out how to create my own affiliate platform in Infusionsoft, and never got round to rolling it out.
- Rainmaker let me set up my affiliate program in minutes.
- CustomerHub does not support member forums, as far as I’ve been able to work out.
- Rainmaker has forums already integrated, and they can be made public or private with ease.
- Infusionsoft handled my email delivery. I’m not a big fan of the interface for writing emails, though. It feels very outdated compared to the latest tools.
- Rainmaker does not have email delivery (although they are talking about adding it in future). So I’ve moved my list over to MailChimp (costing me under $50 per month).
Speed and Ease
- Infusionsoft is a lot more flexible and powerful (no question there), but because of that I spent several hours (and $2000) working with a consultant to define what I wanted to do with it. Note that that did not actually get me set up and ready to go. Since then, I have spent a fair amount of time figuring out new stuff. It’s also worth mentioning that the support staff for both products have been excellent.
- Rainmaker was a breeze to set up. I was literally up and running in minutes, and I have only had to refer to the (good) online documentation a few times. It’s really quite intuitive. I’ve also been in contact with their excellent support staff on one occasion (because I had a glitch in my PayPal link, down to a human/usability error).
The current crop of publishing tools, themes, and platforms is changing the whole landscape for marketers dramatically.
Because I was able to find a new platform that gave me a tighter fit for my needs, doing what I needed with as little else as possible, I could reduce both my costs and the learning curve for implementation.
Moving from Infusionsoft to MailChimp has also been a breeze.
I would strongly recommend RainMaker to anyone who’s serious about publishing very high quality membership sites for profit.
It has some additional great-looking functionality that I don’t need right now, like SEO tools and a way of reaching out to influential bloggers, but I don’t have to look in those areas, so it isn’t making the app any more complex for me to use.
If you need to run your business over multiple channels (including offline), if you need multiple staff, and if you’re going to get very smart with tagging and segmenting your followers and customers, Infusionsoft is still the platform I’d recommend. It just does more than I need, and costs more than I need to pay nowadays.