Votes are now CLOSED!
Here’s The Rub
If you know anything about me, you’ll know how strongly I believe that web design is marketing, that it should generate measurable results, and return a profit!
(If you don’t understand why this is true, here’s why.)
The sites that make the this year’s winning list are going to win based on one single criterion, which I’ve drawn from my recent “What’s the single most important thing in Web Design?” contest.
The key criterion is:
“How well does this site achieve the site’s (or owner’s) goals by targeting the right visitors and delivering a great experience?”
That’s what matters in web design! It’s ALL that matters in web design!
- I’m not looking for cute, sexy design.
- I’m not looking for edgy, fashionable design.
- The design doesn’t have to be unique or individual.
- But it should demonstrate a fresh, creative, and extremely effective process for converting the target prospect.
I want to see sites that have been properly thought out, that show intelligent branding and positioning decisions, accessible and compelling copy, sharp audience segmentation, and where the graphic design supports the serious business of marketing.
That means any website could win. It could be yours.
Entries Are Now Closed!