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Say it!

Web pages that attempt to play with their visitors’ attention by being clever, coy, or cryptic FAIL. You cannot beat good honest up-front transparency.

Try this test on your own web pages. Without scrolling, can you immediately see the point of the page? Is it shining out? Is there one thing that first draws your eye, which explains in simple language what the page is that you’re on?

If these things don’t happen, you will not be able to help your visitors answer the only important question there is in web design…

… “Am I in the right place?”

Everything hinges on this simple question.

About the author

Ben Hunt

Ben is the creator of Web Design From Scratch. He started writing articles about web design to kill time on a long train commute, and is now one of the most influential figures on the subject of effective web design. He has written three books and spoken at multiple conferences internationally.