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Website SEO Video Review – Orlando Vacation Home Rental

Here’s a video review I did recently for WebsiteWorks.tv.

I’m sharing the whole review with you here – for free – because the SEO lessons are so damn important! You need to watch this video, so you can better understand your website’s link profile, and avoid making some serious (but easily avoidable) mistakes.

What Orlando Vacation Home Rental does is pretty obvious, and the site is quite easy to use. Their biggest issue seems to be a questionable SEO link profile, which seems to result in much poorer rankings than I would expect.

In my review, I address a few on-site design, usability, and optimisation issues, but the main focus of the review is looking at the reasons for its poor ranking performance — and more importantly — what can be done to turn the situation around!

[pro-player width=’575′ height=’430′ type=’video’ image=’http://www.webdesignfromscratch.com/wp-content/uploads/2012/09/orlando-seo-video.jpg’]http://wdfs-videos.s3.amazonaws.com/orlando-vacation-home-rental.mp4[/pro-player]

The site owner is taking steps to fix their SEO issues, and has promised to keep me updated, so I hope to grow this into a very useful case study for you.

Learn More

If you would like to master SEO for your own sites – or clients’ sites – I recommend my “SEO from Scratch” video series, which gives you the entire step-by-step methods that my team and I use. It’s only $99 and – if you put it into practice – it’s sure to make a big difference to your website’s success!

About the author

Ben Hunt

Ben is the creator of Web Design From Scratch. He started writing articles about web design to kill time on a long train commute, and is now one of the most influential figures on the subject of effective web design. He has written three books and spoken at multiple conferences internationally.

Massimo - a couple of years ago

Hi Ben;

in a case like this – with most of the links pointing to the site being trash – would you consider a new (but similar) domain name a viable option? Just a clean start…

Massimo

    Ben Hunt - a couple of years ago

    It depends, but I’d need to be convinced the domain was really burned. You’d lose the domain age, possibly keywords in domain name, and any relevant links.

    Here, if there are a few good links, I’d be inclined to keep the domain, drop any trash links as quickly as possible, and commit to a proper white hat strategy.

Joanna Wiebe - a couple of years ago

Love your comments on copy around the 5:50 mark, Ben. Totally agree! Thanks for this. :)

steve - a couple of years ago

Great vid Ben!

Darryl Bray - a couple of years ago

So hiring an SEO company for link building is no longer recommended?

    Ben Hunt - a couple of years ago

    I wouldn’t go that far: My team provides link building… But it has to be done right!

    First, target the best search phrases.

    Second, create great content that people will find interesting enough to share.

    Finally, promote that content through PR methods: phone & email outreach, and relevant blogs & forums.

    Hiring someone to build up low-value, low-relevance links is a waste of money. I see it again and again.

      Darryl Bray - a couple of years ago

      Does the Pro Web Design Course or the SEO From Scratch video training program describe in detail the correct approach to SEO i.e.the best strategy, as well as proven tactics to help get your site on the first page of Google search results?

      Ben Hunt - a couple of years ago

      Hi Darryl.

      Yes, “SEO from Scratch” will give you all the essentials. The Pro Web Design Course includes that course, and a lot more, so the choice is yours. If you just need the SEO knowledge, get “SEO from Scratch.” If you want to make money as a web professional, take the full course.

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