Last week, we were fortunate to be invited on a webinar on link building with Ken McGaffin of WordTracker.
Ken heads up WordTracker’s excellent LinkBuilder product, and is a world authority in effective, ethical link generation.
You can access Ken’s slides here (39MB file).
And there’s a recording of the webinar online here.
I don’t know how long these will be online, so my advice is to check the webinar out today!
We use LinkBuilder every day to manage our own link building activity and projects for numerous clients.
You can get a free 7-day trial here: http://bit.ly/fC6Pq3.
Why I Recommend LinkBuilder
Doing link building efficiently is mainly due to three key elements:
1. Having content to promote that’s interesting, original, newsworthy, or noteworthy
LinkBuilder can’t help you with this.
2. Quickly Identifying the Best Prospects to Approach for Links
This is where I think LinkBuilder comes into its own.
The days of generating lots of low-value links from blog comments or forums is really past. It just isn’t a good use of your time.
The search engines are busy devising smarter ways to distinguish content that has a valid, organic, natural inbound link structure from content with an artificial link “signature”.
You’re much better off suggesting that relevant sites link to your good content, than trying to fool the system.
Once you’ve told it your target search terms, or your main competitors, the first thing LinkBuilder does is to crunch through its massive index, identify the most valuable sites that link to your competitors, and organise them for you into handy lists.
That means you’ve got a hit list of all the best prospects to approach. You can ignore the ones that don’t matter (the ones which won’t pass much link juice), and focus your energy on what will get you the most benefit.
You can do this manually, of course. You can do searches in Google for likely phrases that will identify your link prospects, then evaluate their strength using something like OpenSiteExplorer. You can find out which prospects are linking to your competitors for free. But it will take hours.
LinkBuilder does all that for you in minutes. That’s the first way itÂ saves you time and energy. Here’s the second…
3. Tracking Your Link Building Activity
You must keep track of which prospects you’ve approached, and keep a record of the results of your activity, so that you avoid contacting the same people twice (embarrassing), and so that you know where to pick up next time.
I used to track my link building activity on a spreadsheet, but it was time-consuming.
LinkBuilder will ensure you don’t approach the same prospects twice. It lets you identify likely targets with one click, and show that you’ve contacted them with another click.
It also keeps full CRM records for you, so you know exactly what you’ve done before.
The bottom line… If you’re serious about promoting any website, you must get into quality link building. And if you’re going to spend any time on link building, I’d say that this tool will ensure you get at least 400% more value for your time.
How much is an hour of your time worth? I charge my time out at Â£150 ($236) per hour. So at $379 per year, LinkBuilder only needs to save me 2 hours and it has more than paid for itself. It would do that in the first morning!
You can get YOURÂ free 7-day trialÂ here:Â http://bit.ly/fC6Pq3