New book: Save the Pixel

"Save the Pixel - the Art of Simple Web Design" is the first book to come out of our 50 Redesigns project.

"Save the Pixel" features 10 brand new chapters that encapsulate Ben Hunt's design philosophy and approach to designing clear and appealing web sites.

Each chapter builds a comprehensive picture of the "Save the Pixel" approach, and the steps are illustrated with 22 real-world case studies where Ben and the Scratchmedia team redesign actual clients' home pages.

Available NOW in e-book (PDF) format at £15

The most comprehensive guide to being a better web designer
Over 100 pages of essential new tutorials
22 worked example case studies

"Save the Pixel" focuses on optimising a web site visitor's attention, helping them to engage with the most important screen elements.

Chapters

The Art of Simple Web Design: The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.
Why are we Here?: Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
Make a Site for its Visitors: Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
Spread the Smell of Success: The importance of creating a scent trail that keeps visitors believing that they're on track and engaged with the site.
The Simple Shall Inherit the World Wide Web: Proof of why simple works in web design, and why being brilliant doesn't necessarily mean being clever.
Getability and the Brand: Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
Layout: How to arrange web pages so that they're getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
Navigation: A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
Noticeability: Balancing the visual impact of elements on screen to manage the visitor's attention to optimise retention and success. Looks at size, contrast, boldness, Colour, Space, 3D effects, and Movement
Give me Space: Reveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and perfect meaning.
Design your Content: Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.