10 FREE Ways to Promote Your Business Online

Most businesses can benefit from free online promotion. We round up a handful of the best free resources for promoting your business on the web.

While there are hundreds of free services out there, these are our pick of 10 of the essential resources that will help drive traffic to your site.

While we've tried to include sites with worldwide reach, we recommend doing a local search for services in your locality as well as industry-specific listings sites and directories.

 

1. Sponsor the Day

Sponsor the Day

Sponsor the Day isn’t free, but you could get good exposure for a very small bid.

It works like this.. You can bid to be the “official&rduo; sponsor of a calendar day. If you are successful, you get your graphic on the home page for a day, and your promotion pushed to all Sponsor the Day’s followers on Facebook.

2. Google Local

Google Local

Any land-based business should be on Google Local.

Tightly integrating with Google Maps, Google Local is a great way to get your business to show up on Google searches.

Takes longer to add your business, partly depending on the confirmation method used (phone call is clever, postal is slower), after which you need to wait another couple of weeks typically, but worth doing today.

 

3. HotFrog

Hot Frog

Another strong & multi-national business-listing site.

HotFrog is a nice simple business listing site (no reviews), active in several countries round the world, including the UK and Australia.

 

4. Windows Live

Windows Live

The Windows Live Local Listing Center is also free with reasonable reach.

Launched in October 2007, Microsoft’s Windows Live Local Listing Center service allows business owners to add their business information within Live search and Virtual Earth.

 

5. Yahoo! Local

Yahoo Local

Like the People’s Guide, Yahoo Local is a combined business listing and community review site, organised by location and category.

Pretty clean and well laid-out site that’s certainly worth adding your bricks & mortar business to, if your city is featured. Wide range of categories too.

Note that, if you get reviews via Yahoo! Local, businesses with higher ratings get higher listings.

 

6. Yellow Pages.com

Yellow Pages

Needs no introduction for most people. Strong brand recognition.

Yellow Pages is certainly big in the US and UK. The big US site does offer a free listing.

 

7. Best of the Web.com

Best of the Web.com

Offers free advertising for the first 60 days only.

Basically premium search results ad placement, similar to AdWords, the free 60-day trial is worth taking advantage of.

 

8. Adland Pro

Adland Pro

AdlandPro has apparently been offering free and paid advertising services to small businesses since 1996.

Allows you to place free ads in classifieds and community pages, and also in a “Free Traffic Exchange” system, which looks a little riskier.

 

9. Squidoo

Squidoo

A good number of lenses on the Squidoo network offer the opportunity to add a link to your site, free.

Squidoo gives you simple tools to build your own web pages, and get a share of ad revenue, so it’s also a route to a budget web site where you can promote your products or services. (Also have a useful page about free advertising.)

 

10. eBay

ebay

OK, maybe not free, but don’t overlook finding advertising bargains on eBay

Don’t forget that a lot of people auction promotions on eBay. It’s possible to pick up really cheap mailouts or ad runs, without investing too much time either.

 

17 Comments Leave a comment

  1. Afaxa says:

    Another place to promote your business is afaxa.com which offers posibility to register companies or individuals and promote services for free. Also people can ask questions related to these services and by answering them the consultant can convince them that their services are better than those of competitors and bring new customers just with an answer.

  2. Pinoy Video says:

    Excellent advice here, I’ll come back to review them and try some of them. Thanks!

  3. Quacking Deal says:

    Great top 10 Ben… Another way is to use Quacking Deal which is an online directory of business promotions and has been created to assist small UK businesses advertise their business promotions for free online.

    However you will need a promo of some sort, You will then be able to create full page promotional adverts with images.

    Quacking deal also integrates with social media sites to help get your promotions promoted!

  4. Baton Rouge Website Design says:

    Great article. Squidoo used to be my favorite, not so much anymore

  5. Mazilu Stefan says:

    The advices are good … if you live in America.
    If you have your business in Europe, they are prety worthless.

    Please offer advices also for Europe.

  6. Coach Keri says:

    Google Coupons may be another alternative to get exposure. My online business, Holistic Empowerment Center, is fairly new and I’m always looking for new ideas to promote FREE.

  7. Papa’s Handyman says:

    Thanks for the post, definitely helps me as a small business man. Free is always the best promotion!

  8. Kamini Prajapati says:

    All above point is more important for promote Local business Locality in Search engine.

    but My point of view, given below 4 points is must important & do must.
    1)Google+local
    2)Second-tier portals & local search citation sites
    3)Social Connection or Social Media
    4)SEO & Landing page Development

  9. nina Vandra says:

    The information given to promote your business with all the secrets helped a lot. Thanks for getting me started. Regards Nina

  10. Peter says:

    Good list with some major players. Can I be bold and also suggest our site? LocalSquare is available at http://www.localsquare.co.uk and accepts free business listings for the UK. We have been going for about a year now and have over 10,000 listings (all free) covering businesses such as restaurants, bars and pubs, hotels, as well as one man / woman comapnies or people just wanting to sell some unwanted goods.

    LocalSquare is a very easy to use website and our visitor numbers are climbing daily. It will only take a few minutes to register a free account and then add your free business listing to LocalSquare.

  11. Dominik says:

    Do you mind if I quote a couple of your posts as long as I
    provide credit and sources back to your webpage? My website is in the exact same area of interest as yours and
    my visitors would certainly benefit from a lot of the information you present here.
    Please let me know if this ok with you. Many thanks!

    • Ben Hunt says:

      Hi Dominik. Yes, you’re free to re-post my content, as long as you provide attribution and a link back to the original article.

  12. Jan says:

    Any suggestions for Australia to promote my new business for free

    • Ben Hunt says:

      Obviously HotFrog.com.au is one place to start.

  13. Jay Singh says:

    Is there any way to start a business without investment in India, and which business will be profitable.

  14. Jessica says:

    How about South Africa will it work for us too We running a guest house for tourist and business travellers.Please let me know.
    Thank you looking forward to hear from you
    Ben.
    Regards
    Jessica

  15. Rauf Zeynalov says:

    A great post. It is definitely a good start for small business owners who are operating on a shoestring budget. My favorite is Squidoo. There are also bunch of social platforms such as pinterest, facebook, twitter, youtube and google plus that could help you spread the word about your business, product or website. It is free to create a page in any of these social media platforms. It helps small businesses to create an emotional relationship with their audience. Moreover, having presence in these social media platforms will have enormous impact on your Search Engine Optimization.