The Marketing Mistake That 80% of Small Businesses Make

I just learned one of the biggest mistakes that 80% of small business owners make.

It’s a marketing channel that has been successful for as long as business has existed, and still provides incredible returns today (if you know how to use it).

I was fortunate to be introduced to Rachel Taplin a couple of weeks ago. We had a quick chat online and I realised this is someone who is not only a master of her discipline, but a wonderful and generous person who loves to share what she has learned.

Rachel is a self-taught PR expert, who had to learn quickly how to promote her business in the credit crunch days a few years ago, or see it fail.

She now provides an incredibly useful bridge between small businesses and the world of media. Unlike big-ticket PR agencies, Rachel’s unique service actually helps people in smaller organisations to do their own PR effectively, with a highly effective combination of training materials, personal coaching, and providing access to her database of UK media contacts.

Here’s the link to take up “Rachel’s 6-Week Publicity Challenge” (which I recommend to anyone, particularly as she’s priced it at only £147 plus VAT [US$230] which seems far too low for what Rachel is offering, but I’m sure she’s going to build up a great following of small businesses with this approach, and I applaud her for it).

About the author

Ben Hunt

Ben has over 20 years' experience in web design and marketing, and is one of the most influential figures on the subject of effective web design. He has written a bunch of books and spoken at multiple conferences internationally. In 2015, Ben created Open-Source Marketing, which promises to turn the practice of marketing upside down.. Find out more at

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