Manage the Eye (Nine Noticeability Factors)

When someone comes to your web site, they should quickly be able to scan the page and know "Yup - I'm in the right place".

Some web pages are so busy that the eye simply can't settle on the content. It skips around from one element to another, and no information gets through. Then "ping!" the clock runs out and you've lost the visitor's attention.

Look at your own web pages. Are they easy to look at - AND yet visually appealing?

Some web pages just have too much shouting for your attention, so your attention is fractured.

Others don’t try to draw your attention anywhere, and your attention is squandered – which is just as bad!

In order to fix either issue, you need to know the factors that draw attention, and – then – how to balance those factors.

Here are the 9 “Noticeability Factors” that I describe in Save the Pixel:

  1. Size
  2. Colour
  3. Contrast
  4. Boldness
  5. Space
  6. Position
  7. Dynamism
  8. 3D effects
  9. Content

You can use any (and all) of these factors to draw visitor’s attention to one thing or another.

If you try to draw attention to too many things, you will fail to keep that attention, and that’s bad news.

So let every page have a focal point, a simple “Start here” for every visitor. Tip: The focal point should be the most instantly noticeable thing on the page, and it should be in the content. There’s no point drawing attention to the non-content features that are the same on all pages (like branding & navigation).

For a complete guide to making web sites that work, get my ebook – Save the Pixel

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