• Home  / 
  • Copy Writing
  •  /  The #1 Secret to Getting More People to Open Your Emails

The #1 Secret to Getting More People to Open Your Emails

Image credit http://www.flickr.com/photos/ideagirlmedia/

Do you want to know the one thing that will get more people to open your marketing email messages?

I happened to be browsing through my old email broadcasts in AWeber today, specifically looking at open rates.

I thought I’d check out which emails had the highest open rates of all, and share what I discovered with you.

We all know that everyone likes a free lunch, and no one likes to be sold stuff, so it’s no surprise that my regular “Latest on Web Design from Scratch” emails consistently get high open rates (20-22%).

But what about the others?

Here’s What I Found…

Typical open rates are in the 10% – 15% region, but I found several that beat those rates.

(Note: I’ve used “Sharon” where the subject lines are personalised with your first name.)

If you’re curious to read the emails, click the links (they all open a new window/tab).

  • Copywriting Ebook Giveaway! – 15.7%
  • Bad news! – 16.2%
  • Why we LOVE StumbleUpon – 17.1%
  • Sharon, check out my new website – 17.9%
  • Sharon, care to join me in an Unusual Experiment? – 17.9%
  • Sharon, is this the perfect gift? Give an original painting for under $400 – 22.6% (UK) / 17.4% (Canada) / 14.2% (USA)
  • Sharon, have you read this book? – 18.0%
  • My New #1 Conversion Cheat – 19.7%
  • Unemployed Sharon? Want a job? – 19.9%
  • SEO: What You Absolutely Totally MUST Know Right Now About Keyword Research – 20.4%
  • Thinking of going freelance Sharon? – 21.0%
  • Revealing the #1 Most Powerful SEO Trick Ever – 22.4%
  • My 14 personal favourite web designs – by me!- 22.6%

So What Feature do These Titles Have in Common?

If I had to pin it down to one thing, it would be…

The promise of gaining something for minimal risk.

In other words, the balance of positives (promise, excitement, hope, trust) outweighs the negatives (cost, risk, mistrust, doubt, fear).

It’s as simple as that. Read the list again, and see if you think you would be tempted (maybe you already clicked)!

By the way, I originally titled this post “My Most Opened Email Broadcast Titles” – but changed it after I had written the insight above.

About the author

Ben Hunt

Ben has over 20 years' experience in web design and marketing, and is one of the most influential figures on the subject of effective web design. He has written a bunch of books and spoken at multiple conferences internationally. In 2015, Ben created Open-Source Marketing, which promises to turn the practice of marketing upside down.. Find out more at http://opensourcemarketingproject.org

Comments are closed