Internet Marketing Sales Email Deconstructed

I’m getting increasingly fascinated with how the well-known Internet Marketers practise their craft.

In particular, I’m interested in¬†spotting where they are genuinely delivering useful (new) information, and when they’re selling the dream of easy money. Sadly, the more closely I examine their output, the more often I find the latter.

In this short (ten-minute) video, I’m going to deconstruct an email I received recently from Ryan Deiss.

Also note¬†how the email subject line teases at hidden knowledge: “A 15.2% lift (but we were shocked)

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