Internet Marketing Sales Email Deconstructed

I’m getting increasingly fascinated with how the well-known Internet Marketers practise their craft.

In particular, I’m interested in¬†spotting where they are genuinely delivering useful (new) information, and when they’re selling the dream of easy money. Sadly, the more closely I examine their output, the more often I find the latter.

In this short (ten-minute) video, I’m going to deconstruct an email I received recently from Ryan Deiss.

Also note¬†how the email subject line teases at hidden knowledge: “A 15.2% lift (but we were shocked)

About the author

Ben Hunt

Ben has over 20 years' experience in web design and marketing, and is one of the most influential figures on the subject of effective web design. He has written a bunch of books and spoken at multiple conferences internationally. In 2015, Ben created Open-Source Marketing, which promises to turn the practice of marketing upside down.. Find out more at


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