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When CRO Goes Wrong – Ben Hunt & Shane Melaugh

I was delighted to be asked to present a session for the first “CRO Day” worldwide event, and invited my buddy Shane Melaugh from Thrive Themes to join me.

We decided to take quite a heretical approach, and tell people when and why you shouldn’t use Conversion Rate Optimization, which was a lot of fun.

Unfortunately, Shane was locked out of the live webinar, so we re-recorded it with both of us. The new video is 66 minutes long. Hope you enjoy watching it as much as we enjoyed putting it together.

About the author

Ben Hunt

Ben has over 20 years' experience in web design and marketing, and is one of the most influential figures on the subject of effective web design. He has written a bunch of books and spoken at multiple conferences internationally. In 2015, Ben created Open-Source Marketing, which promises to turn the practice of marketing upside down.. Find out more at http://opensourcemarketingproject.org


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