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What is the Future for the Web Design Profession?

If you can now buy a website theme for $49 that is actually better than a website you would have paid $49,000 for just a few years ago, where does that leave web designers?

I had a call today with my buddy Perry Marshall, marketing genius and author of two of my favourite books: 80/20 Sales and Marketing, and his new Evolution 2.0.

We discussed “Web Design is Dead” and what it means for the web design or online marketing sector as a whole. And I’ve recorded the conversation, because I think you’ll find it illuminating.

I’m doing most of the talking for the first half of this 52-minute discussion, where I present my ideas for the future of my profession, including…

  • A new profit-sharing model to replace the old upfront-fees model.
  • Scope for massive specialization, made possible by the new global skills marketplace.
  • And the need for a new discipline: online marketing strategist.

In the second half, Perry gets to talk, and offers his thoughts on whether this “heaven on earth” scenario could ever be a reality.


Download the MP3 (18MB)

About the author

Ben Hunt

Ben has over 20 years' experience in web design and marketing, and is one of the most influential figures on the subject of effective web design. He has written a bunch of books and spoken at multiple conferences internationally. In 2015, Ben created Open-Source Marketing, which promises to turn the practice of marketing upside down.. Find out more at http://opensourcemarketingproject.org


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