A New Standard in web design

Most of the web industry is stuck repeating old mistakes. We need to correct these patterns and adopt a new standard of service that empowers and benefits every site owner and visitor.

To do this, we need to understand more clearly what makes sites work or fail. That awareness will arrive as we collect, test and share our knowledge. Buyers also need to be better informed, to know how to discern quality service, and demand it.

There is a growing number of designers producing web sites that prove how powerful and profitable online commerce and marketing can be. These set the new standard that all sites should aim to match.

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Articles + tutorials in Basics of Web Design

Basics Index
List of articles in Basics section
The Simple Shall Inherit the World Wide Web
The case for Simplicity in Web Design - why it makes business sense
Conventions
Explores the value of conventional design solutions, which are time-saving shortcuts for visitors and designers that should be used wherever a suitable convention exists.
The Design Spectrum
This article introduces a simple conceptual model that I find helpful when designing or critiquing web sites, considering whether pixels are spent for style or function.
The Golden Rule of web design
My golden rule - a simple touchstone to help all design decisions
How to Design for the Web
Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should.
How to make a web site
The absolute basic mechanics of how you go about making web pages and publishing them on the web.
Layout - the basic rules
Learn the principal techniques that govern effective web page layout
Logical Order
When your pages flow logically, they're easier to get. This article tells you why, and gives tips for structuring your pages logically.
No-one looks at the screen
Why nobody enjoys looking at a screen, what that means for web sites, and how we can design sites to mitigate for it.
Factors Influencing the Web Browsing Experience
Looks at various other factors that influence us when we browse the web, and what designers can do to address them.
People are Impatient
We are all impatient when using web sites, for good reasons. Web sites be designed with this in mind will be more successful.
Readability
How to make your web pages easier to read.
Scanning
Most people don't read the content on your web pages, but scan for meaning and clues. Design to aid scanning.
Search Engine Optimisation Basics
Learn the basic principles and purpose of Search Engine Optmisation (SEO).
Simplicity
Why simple design is better.
The Sphere of Design
Following on from the design spectrum, a different model for visualising the balance of using your pixels.
Text-based Logos
Explains why text-based logos (logotypes) are so effective. You don't necessarily need a graphical logo.
The Brain's Strengths
Understanding how our brains have evolved can help web designers create more effective layouts.
Trusting the User
Why it's important to trust users when designing web sites and applications
Why Most Web Sites Suck
We don't have bad web because it's difficult to create effective web sites, but because the people who make them are not properly equipped.
Why the web is hostile and how we cope
Good web sites must be designed for the way people really browse the web. Unfortunately, people don't use web sites in the way web designers think they do.
Accessibility
Introduction to accessibility on the web, i.e. ensuring that everyone can get your content, regardless of disability