Keyword research should be an absolutely essential part of creating any web page.
Simply, what you’re trying to do with keyword research is identify target search terms (keywords or phrases) that you can focus your pages around that:
- Are relevant to what the page is about
- Get relatively high traffic
- Against relatively low competition
The impact of doing this basic step – against not doing it – can be massive! Many web pages would get 10x, 100x the traffic – or more! – if they did this.
If you have your own website that supports your business, or if you make websites for other people, and you don’t already do keyword research, you are missing out on something big!
Note: I no longer recommend MarketSamurai. For my latest keyword research methods, please check out SEO from Scratch.